A majority of business owners would use Twitter in the present times. You would certainly see shortened URLs from services that would create a short url from long and unwieldy ones. These shorter URLs would take up less space that has been deemed of great importance for your marketing on Twitter. A shorter URL would result in highly informative re-tweets, as more messages could be included without a long URL taking up more space in a Tweet.
Why short URLs and better than long URLs?
The short URLs have been deemed of great importance and better than long URLs. It would be relatively easy for a long URL to become corrupted when pasted into e-mail, forum and social media site. You would be frustrating the people whom you would be trying to direct to a specific website. However, in case of having a shorter URL, chances of the URL becoming corrupted when copying, cutting and pasting would be significantly less. It would imply that you would be able to provide information to the targeted person in an effective and efficient manner.
Find a reliable URL shortening service
In case, you were using a URL shortening service, you should use a reliable service. It would be imperative that you should check the latest and short addresses to ensure they would be taking users to the proper website prior to posting. Obviously, you should check out the regular length of addresses as well. Due to URL being longer, chances are higher of mistakes to be made in transferring it from one party to the other.
Features you would like in cost effective URL shortener
Several URL shortening website have other specific features that you would also like to have. They would provide additional benefits such as anti-virus scanning or links, plug-ins for websites, ability for users to earn commissions for clicks on short URLs and tracking the statistics for short URLs. A majority of services would enable customized content to be put into shortened addresses. Therefore, you would have brief, yet informative links for your targeted audience. However, you should look for low-cost link shortener to suit your specific needs and requirements.
Short web addresses could be more handy for several things such as passing the links along in emails, micro-blogging and social networking websites. In most cases, you would have control over the characters making the short URL. It would help you make it more personalized.